Successfully growing an audience for your blog content is essential for every brand, but cutting through the noise on social media requires strategic planning. Simply blasting out post links non-stop only annoys followers.
Instead, take time to learn the nuances of each platform, map out an intelligent content calendar, find creative options for promotion, and monitor engagement.
In this post, we'll explore the benefits of social media marketing for bloggers, choosing the best platforms to focus on, coordinating campaigns in a blog content calendar, and tracking performance metrics to refine your approach. Let's dive in!
The Rising Impact of Social Media
4.5 billion social media users and growing rapidly;
60% of users discover new brands on social platforms;
78% of Americans had a social media profile in 2022;
Gen Z spends more than 3 hours per day on social media.
With increasing inroads into people's daily lives, having a social promotion component is mandatory for blog content distribution. Now let's discuss mapping content across these far-reaching platforms.
Choosing the Best Social Channels
Facebook:
Over 2.9 billion active monthly users makes Facebook access to huge audiences. Varied post formats and precise targeting optimize reach. But declining organic visibility places more emphasis on paid promotion now.
YouTube:
As the #2 search engine today, video content has immense discovery potential on YouTube. And visual formats keep viewers engaged. But consistently filming and optimizing videos demands higher production investments.
Twitter:
The fast pace appeals to rapid consumption from blogs. Quick commentary expands reach. URL shorteners facilitate link sharing. But ephemeral tweet lifespan means less evergreen potential versus long-form blogging. Promoted tweets are essential now to cut through the bustle.
Pinterest:
Primarily female user base rules Pinterest, making it ideal for fashion, recipes, parenting topics etc. Storytelling visual pin formats aptly capture blog flair. Content lives indefinitely with steady traffic potential. But less instant commentary and sharing versus rivals.
Instagram:
Highly visual content excels here. Short caption text limits utility for deep blog content. Hyper targeted influencer marketing big opportunity. Stories and Reels offset reduced main feed organic visibility, demanding more bite-sized content.
The wider your audience and content themes, leveraging 3-4 platforms makes sense. Local/niche brands may optimize efforts towards just one or two channels.
Cross-Post Consistently
Scheduling blog posts across months to feed a steady stream of new material;
Choosing relevant hashtags to organize topics and tap into communities;
Assigning platform formats like Facebook status updates, Twitter threads, Instagram Reels etc.
Alternating evergreen “greatest hits” resharing with new material;
Mixing direct blog links, platform-specific posts, and multimedia.
Advanced tools like Hootsuite, Buffer, and Sprout Social help automate scheduling optimized content across all your accounts. This saves time while benefiting consistency.
Diversify Promotion Formats
Article excerpt snippets to provide a content preview teaser;
Infographics compressing key data from a post into an engaging visual;
Author Q&As pulling out choice expert commentary;
Polls tied to a hot industry debate covered on your blog;
Birthday posts celebrating influencers featured on your blog;
User generated content showcasing customers appreciating your blog;
TikTok style micro-videos conveying three quick article takeaways;
Expert roundups linking to contributors thanking them for guest blogging.
Varying content types raises visibility through different angles ultimately leading back to full blog articles.
Now let's ensure your efforts deliver measurable impact.
Tracking Performance and Engagement
Awareness:
Follower growth rates across platforms show expanding reach;
Social referral traffic quantifies new website visitors;
Consideration:
Post likes/reactions indicate content resonating;
Link clicks reveal interest driving deeper exploration;
Comment volume shows engagement possibility;
Conversion:
Blog bounce rate of referred traffic measures content stickiness;
Goal completions track email signups, downloads etc.
ROI from attributed sales driven by social channels;
Use built-in analytics within each platform along with Google Analytics. Consider paid social campaign options to amplify impact further.
Keep testing content formats, CTAs, targeting parameters, etc. Add social sharing buttons on blog posts. Ask followers for guest post ideas. Engage with comments and influencers.
The viral nature of social media allows blogs to expand reach exponentially if activity is coordinated for maximum visibility. Dedicate time and budget commensurate with the wider marketing value.
In summary, collaborating blog content with social media marketing ensures your efforts reverberate much further to attract and engage ideal new readers. Map out an intelligent cross-channel plan and promote creatively for best results.
Greetings👋 ! Appreciate your time reading this. Don't miss out on other LabiBlog Blog Team pieces on Content Marketing, Blogging, SEO and more, like: Email Marketing Integration: Growing Your Blog Audience!
