If you’re looking to elevate your blog’s brand and improve its visibility, using a custom domain should be a top priority.
LabiBlog makes it easy to map your own professional domain name to your blog in just a few clicks. Doing so can enhance your blog’s credibility, authority, and search engine optimization.
Let’s look at why custom domains are so important, how to set one up with your LabiBlog, and the benefits this simple change can have for reaching more of your target audience.
The Significance of Custom Domains
A custom domain name is your own unique web address that aligns with your brand, such as yourcompany.com. This replaces the default templated subdomain provided by a blogging platform, like yourcompany.labiblog.com.
Using your own domain communicates professionalism and establishes your blog as an authoritative standalone site. Generic subdomains under the host platform can appear amateurish or throwaway in comparison.
Visitors expect to engage with brands directly on their proper .com or .net domains. A custom domain also makes sharing and promotion much cleaner by removing the lengthy default URL.
Finally, search engines place greater weight and trust in websites with branded custom domains. This can positively influence search rankings, as we’ll discuss more below.
Setting Up a Custom Domain on LabiBlog
The process of mapping your domain to your LabiBlog is quick and straightforward:
Purchase your preferred domain name from a registrar like GoDaddy or Namecheap if you don’t already own it. Make sure to renew it annually;
In your LabiBlog account, head to Settings > Domains from the left sidebar;
Click “Add Custom Domain” and input your purchased domain;
LabiBlog will provide domain name system (DNS) nameserver details;
Go back to your domain registrar and update the nameservers to point to the LabiBlog servers provided. This maps your domain to your blog;
It can take up to 48 hours for the changes to fully propagate through DNS systems. Once live, visitors to your custom domain will seamlessly reach your LabiBlog.
You can also set your new branded domain as the primary domain in LabiBlog settings. Just remember your content remains hosted on LabiBlog’s servers.
Benefits of Custom Domains for SEO and Credibility
✅ Increased trust and credibility: A custom domain looks more professional versus a generic template subdomain. Visitors immediately recognize your brand.
✅ Improved click-through rates: Domain branding leads to more people clicking from search engines and social shares. Custom domains average higher CTRs compared to subdomains or folders.
✅ Cleaner sharing: Branded domains make content promotion much simpler without a lengthy subdomain. Your custom domain is far easier to remember and share.
✅ Higher email deliverability: Many email providers filter messages from unknown subdomains as spam. A custom domain helps emails land in inboxes.
✅ SEO boost: Search engines give more weight to custom domains as trust signals. This can improve search rankings, especially in competitive spaces.
✅ Brand consistency: Keep your blog consistent with your website and other online properties under the same branded domain.
✅ Looks more professional: A proper domain builds credibility. This influences reputation and buyer psychology. Custom domains convert more customers.
✅ Future flexibility: If you ever opt to leave LabiBlog, you can seamlessly move your domain elsewhere without impacting traffic.
Custom domains signal an investment into establishing a serious web presence built around your brand. Visitors perceive standalone domains as more reputable. Using your own domain makes your content stand out and lends legitimacy.
Monitor the SEO Impact
👉 Track organic traffic growth – Use Google Analytics to view trends in overall visitors and new users coming from search engines. Traffic should steadily improve.
👉 Check search rankings – Search for your important target keywords in incognito mode and note where your branded domain appears compared to before the switch. Monitor progress reaching the first page.
👉 Assess link equity – A domain-level metric in SEMrush and Ahrefs. This estimates the value and strength of the external links pointing to your domain. Link equity should increase over time.
👉 Analyze click-through-rate (CTR) – This is how often searchers click your result. Check Google Search Console or use tools like SEMrush and Moz to determine if your CTR improves under the custom domain versus the previous subdomain. Higher is better.
👉 Site authority – Domain authority metrics from tools like Moz and Ahrefs score the strength and trust in your domain. Scores above 30+ are good, and you want to see this rise.
Ideally, you should see positive movement across all these metrics over the first few months after mapping your custom domain to LabiBlog. This indicates your domain shift is having the intended impact.
Establishing a branded custom domain for your LabiBlog should be a high priority. A professional domain aligns your blog with your brand and products for consistent messaging. More importantly, it signals legitimacy and authority to search engines and visitors.
The process of purchasing a domain and pointing it to your hosted LabiBlog is straightforward. But the long-term SEO and credibility benefits are substantial. Your content will look far more polished and credible to potential customers. Over time, you should notice a marked increase in organic search traffic and conversions under your new branded domain.
Move beyond the default LabiBlog subdomain and stake your claim on the web with a custom domain. The trust and professional appearance this conveys will help your business make a stronger connection with your audience.
Greetings👋 ! Appreciate your time reading this. Don't miss out on other LabiBlog Blog Team pieces on Content Marketing, Blogging, SEO and more, like: Content Marketing 101: Driving Sales with Your Blog!
